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来源:985论文网 添加时间:2020-09-24 16:19
Topic "Clothing Store Space Design"
First, the purpose and significance of the topic selection:
Purpose of Topic Selection
Nowadays, interior design has received more and more attention because of its strong social foundation and full reflection of the needs of the times. As human beings have architectural activities, indoor is the main place for people to live, and they begin to have requirements for indoor environment. With the progress and development of society, the requirements for indoor environment are constantly updated and enriched. The task of interior design is to comprehensively use technical means, consider the role of surrounding environmental factors, make full use of favorable conditions, actively innovate thinking and create an indoor environment that not only meets the requirements of production and living material functions, but also meets the requirements of people's physiology and psychology.
Significance of Topic Selection
1. It is of guiding significance to the design of brand clothing specialty stores and is helpful to the establishment and improvement of brand culture in the local clothing industry. It has theoretical guiding significance for the healthy development of the local clothing industry and is conducive to getting rid of the bad situation of low price and disorderly competition. To provide more comfortable shopping environment for consumers.
2. Clever and reasonable space planning and design of specialty stores can not only improve the operating efficiency of enterprises and the utilization rate of commercial facilities, but also promote the sales of products.
Two, the basic content of the topic (topic tasks, key research content, ways and methods of implementation):
Basic Contents
Before designing the space of the clothing store, we need to understand the size, space and clothing style of the store. In the overall design and planning of the store, it is more necessary to comprehensively consider different professional aspects such as function, aesthetics, consumer psychology, ergonomics, color, lighting, sales, etc. According to the nature of different brands, the leading part, business part and service part in the space are positioned, and then the display tools are designed and distributed. At the same time, considering the sales rules of clothing brand specialty stores, through the design to make the functions of specialty stores understand each other, the space display is managed with simple and safe commodities, and the functional planning and design suitable for enterprise operation and management are designed. Visually, we should consider the unity and balance of shop display cabinets and props. According to the walking characteristics and consumption psychology of customers, customers should be the center in spatial planning. This design makes it convenient for customers to enter the shopping space and create a suitable shopping environment for brand clothing by studying customers' consumption psychology and behavior habits. The storefront design is ingenious and reasonable in layout, strong in artistry and novel in creativity, which will enhance brand awareness and added value among many competitors.
Key Research Contents
Key Points of Clothing Store Design:
1. Clever and reasonable space planning and design of clothing stores
2. Color matching and lighting design are the main elements in the design performance of clothing specialty stores.
3. The design of clothing specialty stores should reflect the brand culture and the humanistic spirit transmitted by the brand to customers.
Methods of research:
1. Collect a large number of documents related to this design and carefully read and analyze them;
2. Use the information already mastered and the literature to make comparative analysis;
3. Determine the design orientation and draw sketches;
4. Carry out positive drawing and improve design after guidance.


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